What would you want?

[Doxie]

Ok, we have quite a few great thoughts on a "perfect dive shop". I have a few questions though. The internet seems to be becoming a real competition for dive shops. How can a dive shop compete with the internet? Shops have payrolls, insurance, building overhead, shipping fees among other things which selling on the net does not have. A shop can't purchase an item from the manufacturer and have it sent to them without paying shipping. Should the shipping fees be passed on to the buyer?
Having "pay per use" outside air sounds like a great idea, just not feasible, but I have to give it to you for coming up with the idea!
Outings for both advanced and new divers is a great idea. There's not enough of it.
How often should a shop have a "get together?" How many trips should a shop plan for each year? What time of year should these things happen? I like winter trips because it's just too hot during summer months in warm water destinations, at least for me personally.
Catering to free divers is also a good idea, but how many of them are out there in this area?
What about scuba get togethers during the colder months?